Matt Panacopoulos

Carl’s Cupcakes

Carl's cupcakes is a new business that I am opening up that's in the center of Reading Massachusetts. My competition is Cupcake city which is also in Reading. Their marketing mix is:

PRODUCT: Cupcakes

PRICE: $2.95 for each cupcake

PROMOTION: Signs around town

PLACE: Reading Massachusetts

Carl's cupcakes marketing mix is:

PRODUCT: Cupcakes

PRICE: $1.50 per cupcake

PROMOTION: Signs around town and sponsorship's around town 

PLACE: Reading Massachusetts